Article Summary — Streamline Your Social Workflow with Post Local News
Post Local News is a Bath-built, all-in-one social-media publishing platform for high-street shops, charities and councils.
This in-depth guide explains every live feature—from AI-driven copy and hashtag banks to cross-channel scheduling, sentiment alerts, team roles, analytics and website embeds—in a clear FAQ format. Learn exactly how each tool works and how it fits into your daily workflow, so you can spend less time toggling apps and more time building community.
Introduction
Juggling multiple social profiles can feel like spinning plates. Post Local News brings everything under one roof: drafting, scheduling, moderating, monitoring and embedding—no more tab-hopping. We’ve organised our actual, live capabilities into five core pillars. Under each, you’ll find concise FAQs that tell you exactly what the feature does, how it works and why it matters.
Whether you’re posting daily updates, responding to feedback or embedding a social wall on your website, this guide will show you how to streamline every step. And at the end, you’ll know how to launch in minutes with our free 14-day trial.
1. AI Tools
AI Text Generator
What is it? An integrated copywriter powered by advanced language models that crafts tailored captions and posts.
How does it work? Enter a topic, select a tone (e.g. friendly, professional, upbeat), add keywords, and choose which profiles you want to target. The generator outputs three caption variations—optimised for Instagram length, Facebook style and Google Business brevity—ready to publish or tweak.
Why it matters: Saves up to 80% of your caption drafting time and maintains a consistent brand voice across channels.
Hashtags Signature
What is it? A customisable bank of go-to hashtags that you can apply to posts automatically.
How does it work? In Profile Settings, enter up to 30 tags. When composing, click “Add Signature” to append them all at once. You can create multiple signatures (e.g. seasonal, campaign-specific) and switch between them per post.
Why it matters: Ensures you never forget key tags, boosting discoverability without manual typing.
Comment Sentiment Analysis
What is it? Automated mood tagging for every comment and Google Business review.
How does it work? As replies arrive, the dashboard marks each with positive, neutral or negative. You can filter by sentiment or keyword to prioritise responses or identify trends.
Why it matters: Helps you spot issues before they escalate and double down on content that earns praise.
Smart Timing Tips
What is it? AI-driven posting recommendations based on your audience’s historic activity.
How does it work? The platform analyses engagement data over the past 30 days and highlights optimal posting windows for each profile. When scheduling, you can accept these suggestions or choose your own.
Why it matters: Maximises reach by posting when your followers are most active—no guesswork.
2. Posting & Scheduling
Effortless Multi-Account Posting
What is it? Create a single post and publish it to up to 10 social profiles at once.
How does it work? In the post editor, type or paste your caption (including AI-generated text if used), attach up to four images (JPG, PNG, HEIC) or a short video (MP4, MOV, WebM), select profiles and click “Send Now” or “Schedule”. The content publishes with correct aspect ratios and character-limit adjustments per network.
Why it matters: Eliminates the need to log into each platform separately—one workflow, maximum reach.
Instagram Forward (Cross-Posting)
What is it? Streamlines Instagram-centric workflows by cascading posts to other networks.
How does it work? Link your Instagram profile and any other accounts (Facebook, Twitter, LinkedIn). When you schedule or send an Instagram post, tick “Instagram Forward” to push the same media, caption and hashtags to your linked profiles instantly or on delay.
Why it matters: Maintains a single source of truth while expanding your social footprint effortlessly.
Visual Scheduler & Calendar
What is it? A drag-and-drop calendar interface showing past, scheduled and draft posts.
How does it work? Switch to Calendar view to see a month/week layout of posts colour-coded by network. Drag any post to a new slot to reschedule, or click a date to compose a new post directly in context. Filters let you isolate specific networks, content types or sentiment flags.
Why it matters: Provides a holistic view of your content plan, preventing overlaps and content droughts.
Auto Length-Check & Link Previews
What is it? Real-time character counts and link preview generation within the editor.
How does it work? As you type, the editor displays remaining characters for each connected network. When you paste a URL, the system fetches a thumbnail and snippet to ensure the preview looks correct. Optionally, URLs auto-shorten into trackable links.
Why it matters: Guarantees that each post fits platform requirements and that links engage audiences effectively.
3. Analytics & Insights
Real-Time Performance Dashboard
What is it? Live metrics for followers, reach, impressions, clicks and engagement.
How does it work? Navigate to the Stats tab to view summary cards for each profile. Click any metric to drill down—see trends over the past 7, 30 or 90 days, compare profiles side by side, or view per-post analytics at a glance.
Why it matters: Delivers actionable insights without manual data exports, so you can pivot strategy in days, not weeks.
Mentions Library & Auto Short Links
What is it? A saved list of your most-used @handles and an integrated URL shortener.
How does it work? Add partner or influencer handles to your Mentions Library for quick autocomplete while typing “@”. Paste long URLs and the system converts them into trackable short links, logging click stats automatically in the dashboard.
Why it matters: Ensures consistent tagging and precise link performance data—no external tools needed.
Scheduled Reports & Export
What is it? Automated email reports summarising weekly or monthly performance.
How does it work? In Settings, choose report frequency and profile selection. The system emails a PDF-style summary (with embedded charts and key metrics) to your inbox automatically.
Why it matters: Keeps stakeholders in the loop without manual report assembly—ideal for boards, sponsors and team leads.
4. Security & Access
AI Protection (Content Moderation)
What is it? An AI-powered review layer that blocks posts containing profanity, hate speech or disallowed imagery.
How does it work? Enable Protection in Profile Settings. All outgoing drafts run through the moderation engine; flagged content pauses publishing and awaits administrator approval or edit.
Why it matters: Safeguards your brand by catching risky content before it goes live.
User Roles & Two-Step Verification
What is it? Granular access controls with four role types plus optional 2FA.
How does it work? Invite team members by email and assign roles—Super Admin (full access), Admin (post & manage users), Finance (billing only), Member (limited posting/viewing). Enable Google Authenticator-style 2FA to require a code on each login.
Why it matters: Prevents unauthorized changes and secures sensitive data.
Activity Logs & Audit Trail
What is it? A chronological record of user actions for accountability.
How does it work? Every post creation, edit, schedule change and user login is logged. Admins can review logs by date, user or action type to trace mistakes or investigate incidents.
Why it matters: Enhances oversight and supports compliance requirements.
5. Website & Google Business Integration
Embedded Social Wall (RSS, JS Widget, WordPress Plugin)
What is it? A live feed of your social posts for embedding on any website.
How does it work? In the dashboard, generate an RSS URL, JavaScript snippet or WordPress shortcode. Paste into your site—new posts appear automatically, styled to match your theme via simple parameters.
Why it matters: Keeps your website fresh with minimal maintenance and adds social proof directly on your pages.
Google Business Sync
What is it? One-click publishing to your Google Business Profile “Updates” panel.
How does it work? While composing, tick the Google Business option alongside your social networks. At the scheduled time, the same text, image and call-to-action publish to GBP—no separate login required.
Why it matters: Boosts your appearance in local search results and Google Maps without extra work.
Local SEO Boost
What is it? Leveraging activity signals to improve local search performance.
How does it work? Regular posting to GBP and embedding social content on your site signals freshness to search engines. Use relevant hashtags and geo-tags in posts to reinforce local keyword usage.
Why it matters: Strengthens your “near me” visibility and drives foot traffic.
Conclusion
Every feature in Post Local News is designed specifically for local organisations that need to streamline social-media operations. From AI-powered writing and sentiment analysis to multi-account posting, robust security and seamless website integration, the platform covers every step of the workflow. Sign up for a free 14-day trial at post-localnews.com and see how Bath-built simplicity can transform your online presence.
Annexe
For personalised demos or bulk onboarding services, email info@post-localnews.com.
